Christmas is a few months away and we wanted to do something special for the season. We think that a Folklory could be a fantastic gift for a parent, spouse, or family member - something unique, meaningful, and just different as compared to a regular âmaterialâ gift. However, in the past, weâve always gotten feedback that the lack of a âphysicalâ element causes Folklory to be an âincompleteâ gift. You simply send a link or a QR code and thatâs it - not very gift-like.
Weâve been thinking about how to solve this problem for a while now and a few months ago we came across a possible solution. This Christmas weâre testing it out and in todayâs issues we talk about this new experiment.
Presenting the Folklory Cassette
Itâs a speaker in the shape of the good 'ol mixtape cassette that has your recorded Folklory pre-loaded. So now when you gift a Folklory, you can wrap up the cassette in a nice box with a ribbon and hand it over (along with a hug and kiss of course). From our point of view, it doesnât really change the core product, but we can see how it could make a big difference in how customers perceive Folklory, especially when considering it as a gift.
There are a few things about the Cassette that make it unique
Our typical customer is in their 30/40s and probably grew up listening to cassettes. Since a lot of the stories people record are from the past, the Cassette is a perfect physical manifestation of this âthrow-backâ.
The ability to write a message while gifting it to someone is very reminiscent of gifting a mixtape. Something created by you for someone; very different to buying a gift off the shelf. The mixtape represents a lot of thought and energy that went into producing it - very similar to creating a Folklory.
Since itâs all about audio, itâs an added advantage that the Cassette is also a Bluetooth speaker and can be pre-loaded with the recorded Folklory.
Last and most importantly, itâs affordable and can easily be shipped in the mail. This makes it an easy add-on.
All these put together make the Cassette a perfect physical addition to Folklories.
We didnât want to order a massive bunch of cassettes before actually validating if this is something our customers want. So we wrote to all our old customers offering them a complimentary cassette player if they bought Folklories for Christmas. If youâre reading this, we appreciate it and would like to offer this to you too!
Here's what to do -
Complete your order by 12 NOV 2023 to have it delivered by Christmas, guaranteed!
Just head to Folklory.com to complete your purchase
We'll be in touch ASAP to schedule your recordings & customize your cassette.
Your gift will be ready for delivery starting 4 Dec right up till 18 Dec
Got question? Weâre available to chat on WhatsApp - just click here.
In case you think this isnât for you but know someone else whoâs thinking of getting their loved one a gift for Christmas, please forward this to them. Â
Until next time,
The Folklory Team