đđ˝ Welcome to The Folklore, our weekly newsletter where we talk about our journey of building Folklory. Every week weâll share updates, wins, and learnings, so sign up if youâd like to hear from us đ
Updates from 11th - 15th April 2022
đ Wins
Last week we delivered Folklories to 4 customers!
đ¤ Learnings
Last week we got no new customers and it was probably because we havenât been very consistent with our marketing effort. The big learning for us is that we need to step up our efforts in getting the word out and be consistent. Weâve managed to do that with this newsletter but need to do the same on our socials like Instagram, Facebook, Linkedin. Weâre even looking for some help with this!
đ¨ SOCIAL MEDIA INTERNS WANTED đ¨
Weâre looking to hire a social media intern to help us with marketing. If youâre interested or know someone who would be, DM us on Instagram @thefolklory or email us at theteam@folklory.com
đFolklory of the week
Last week we had a customer who wanted us to speak with their father to capture stories in his own voice for future generations
â[I want to] Capture some of the most heartfelt thoughts and feelings of my father ⌠I want to have a permanent record of my dad I can share with my future kids.â
Attention to audio
Over the last week, weâve been busy editing and delivering Folklories to our customers. To those not familiar with sound editing, it might seem like a simple task - merge 2 audio files and hit export, right? In reality, thereâs a lot of technical work to make the final product sound the way it does.
Unlike FM radio broadcasts, podcasts should be of higher quality and more pleasing to hear, like something youâd put on your headphones after a long day at work to relax. That philosophy drives how we edit Folklories, where we leverage our experience of delivering over 300 hours of our Yah Lah But podcast to a mass audience. We record using Riverside, a remote recording software used by leading podcasters, that allows us to capture relatively high-quality audio even over voice calls. Once we record, we run it through Adobe Creative Suite, the professionals' choice for editing audio. The same effects we use for our professional podcasts, like EQs, compressors, denoisers, etc. are used for Folklories as well!
Weâll avoid getting into the technical details, but if youâre an audio nerd and would like to know more, do write to us and weâd be more than happy to share our workflow! Our goal is to remove the friction in arranging, recording, and delivering Folklories in as high a quality as possible such that you might even fall asleep to them!
Hope youâve enjoyed this weekâs episode of The Folklore. If you like what weâre doing and want to help, weâd really appreciate it if you could share this with one other person, who you think might like the idea.
If you have feedback, ideas, or just want to get in touch, you can always write to us at theteam@folklory.com. We would love to hear from you â¤ď¸
Until next time
Haresh