#8: Back after a break

We're back with updates and learnings after 3 weeks!

May 17, 2022

👋🏽 Welcome to The Folklore, our weekly newsletter where we talk about our journey of building Folklory. Every week we’ll share updates, wins, and learnings, so sign up if you’d like to hear from us 🚀

It’s been a while since we shared our last update, but we’re back to our weekly publishing schedule and there’s a lot to share! We’re also playing around with the format so do let us know if there are new themes you’d like to read about. This newsletter aims to share our journey of building Folklory with you, and while it’s hard to write down everything, we want to share as much as possible. You can hit reply below or DM us @thefolklory on IG

So let’s dive into this week’s edition

Updates from 25th April - 15th May 2022

📈 Progress

Customers: 9/100
Episodes Delivered: 12

🏗 Work in Progress

In order to get the word out, we’ve been producing more content for our social media channels. These include some fantastic customer testimonials - here’s one with an early Folkory customer
In order to help people envision what they can use Folklory for, we came up with different kinds of Folklories people can pick from. One of them is called Audio-Biography, where we record and celebrate someone’s life story, told from their own perspective. These "audio time capsules" can be preserved for generations to follow. The conversation is anchored around topics like Childhood and early years, Work and Career, Family Life, Lessons and Reflections, and more.

Record and celebrate someone’s life story, told from their own perspective

🤔 Learnings

Today when you visit our website, you can decide what kind of Folklory you want. It’s a blank canvas. We thought this was great, but we learned that this is also very confusing to consumers. Since this is a new concept, too much choice makes it harder to choose and get the word out. Even though we’ve tried to list down a few kinds of Folklories, like Audio-Biography, we still received feedback that it’s confusing.
We also heard from some guests that they had no context before recording and thus went blank at times. We want to preserve the spontaneous nature of the conversations as they are the most authentic, but we learned that some guests might need some basic context before we hit record. So we’ve started experimenting with some guests by sending them some talking points ahead of the recording. Results to follow in a few weeks!

🆘 We need your help

We’re adding a new section seeking help from you! If you can help us out, we’d be super grateful

SOCIAL MEDIA INTERNS WANTED: We’re looking to hire a social media intern to help us with marketing. If you’re interested or know someone who would be, DM us on Instagram @thefolklory or email us at theteam@folklory.com
SPREAD THE WORD: Tell just one person about Folklory and help share the word. You can share this newsletter or our Instagram page
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Hope you’ve enjoyed this week’s episode of The Folklore. If you have feedback, ideas, or just want to get in touch, you can always write to us at theteam@folklory.com or DM us @thefolklory on IG. We would love to hear from you ❤️

Until next time

Haresh

p.s. Want a surprise? DM us on IG