đđ˝ Welcome to The Folklore, a newsletter about our journey of building Folklory, a startup that helps you turn family memories into podcasts. Weâll share weekly updates, wins, and learnings, so sign up if you want to hear from us.
Every week, the Folklory team gets together to have a meal and talk.
Yes, talk, about anything that comes to mind â We brainstorm, catch each other up on our lives and, more recently, touch on socio-political news in Singapore (if you are a listener of Yah Lah But podcast, helmed by Folklory co-founders Haresh and Terence, youâd know that they are very passionate about this).
We recently came upon the topic of Teacherâs Day, a day in which teachers are celebrated in Singapore. Itâs a joyous occasion â no lessons are conducted but instead, teachers get to relish in their studentsâ love and gratitude via little concerts, handwritten cards, flowers and more. It then naturally came to us that a Folklory would be an extraordinarily meaningful gift to a person who often play a pivotal role in shaping our character, skills and aspirations.
Jenny Tay, Managing Director of Direct Funeral Services Pte Ltd and an influencer in the women business leaders space, had recently recorded a Folklory to gift to her children when they turn 12. We asked her to share her experience, and what she said further encouraged us to start this promotion for Teacherâs Day:
Redefining Teacherâs Day
In discussing the perimeters of the promotion, Terence remembered a Folklory in which a customer, Charlotte, bought a Folklory as a gift for her mentor to share his life story, best life advice and shared memories. We reached out to her to hear what she had to say about this Folklory:
P.S. Now imagine having to read her testimonial instead of hearing it. Makes a whole lot of difference, doesnât it?
This inspired a whole new discussion on what a teacher means to us and we came to these broad definitions:
Teacher
An educator who helps students to acquire knowledge, competence, or virtue, via the practice of teaching.
Mentor
A person who provides advice, guidance or direction to a less experienced and often younger person. A mentor generally influences the personal and professional growth of a mentee.
On the clock
Time is not on our side â we needed to give time for marketing, and the decision and buying process, and provide a reasonable time frame for customers to schedule in the recording (as convenient as it may be â the best part about this is that audio requires the most minimum of logistics â people are really busy these days!).
We also had to put in a guarantee, naturally, that the receiver will get their Folklory by Teacherâs Day, should that be crucial for them. So with that:
Promotion Timeline
21 August - 30 August
Recording Schedule
Anytime between date of purchase until 4 September
Do you have someone in mind?
Whether you have something to communicate or perhaps, like Charlotte, you would love to have a recording of your teacher/mentor, you can now get a Folklory at 25% off of the usual price!
Do remember to schedule your recording before 4 September and we guarantee delivery of your Folklory by Teacherâs Day, 11 September. Otherwise, you are free to record at a later time!
Simply
Visit Folklory.com
Click on Buy Now
Enter Promo Code HEART25 at checkout
This promotion valid until 30 August â23, 1159PM
Until next time,
The Folklory Team
If you have feedback or ideas or just want to get in touch, write to us at theteam@folklory.com or DM us at @thefolklory on IG. We would love to hear from you â¤ď¸