If you’ve been following our journey through this newsletter, you’ve probably heard us talk a lot about our vision of how Folklory can help businesses. Over the past few months, we’ve only shared a bit on this topic (#31: Folklory for Companies) mainly because we were finalizing many projects. But now we’ve made good progress and wanted to share more about what we’ve been up to. So in today’s issue, we’ll talk about the work we’ve been doing with 3 organizations - Dentsu, the National Heritage Board, CloserStill Media
Dentsu
About: Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth-largest advertising agency network in the world in terms of worldwide revenues (Wikipedia)
We have been collaborating with the Diversity, Equity, and Inclusion (DEI) office at Dentsu to document the stories of various individuals within the company. This is one of the ways we aim to highlight and promote diversity within the organization, which consists of 60,000 people. Each of the 13 Folklories focuses on one theme gender equality, anxiety among Gen Z, mental well-being, neurodiversity, and more. Going into this we thought that these would be tough conversations, but it’s been a pleasant surprise to see how well it’s been going - right from scheduling to discussing sensitive topics.
National Hertitage Board
About: The National Heritage Board (NHB) is the custodian of Singapore’s heritage. They are responsible for telling the Singapore story, sharing the Singaporean experience, and imparting our Singapore spirit. NHB's mission is to preserve and celebrate the shared heritage of our diverse communities, for the purpose of education, nation-building, and cultural understanding. was formed on 1 August 1993, and is a statutory board under the Ministry of Culture, Community, and Youth (website)
We’ve been working with the NHB’s Language Ambassadors to record stories about “their relationship with their mother tongue”. What’s been so fascinating and unique about this project is that we’re recording Folklories in 3 languages - Tamil, Malay, and Mandarin - with new hosts (we like to call them Folklorists) who we’ve been onboarding and training.
CloserStill Media
About: CloserStill Media runs high-quality, industry-specific exhibitions, conferences, publications, and communities around the world, including Tech Week Singapore. They are passionate about facilitating B2B networking, knowledge-sharing, and excellence (Website).
We worked with them to capture the "human side" of the people behind Tech Week Singapore. We interviewed the 5 event directors and that was then used for a visitor promotion campaign. This project too was really special because on one hand, the conference had everything from Big Data and AI to Cloud and Cyber Security - and thus a glimpse into who these people were, was a sharp contrast to the whole “tech” theme.
Through working with each organization, we’ve learned a ton about how Folklory can serve the needs of different types of organizations. It also helped us with new pitches, now that we have a few successful case studies. But these are just some of the many ways we envision what the B2B side of Folklory could look like.
If you’d like to get in touch to chat about how Folklory could help your organization, we’d love to chat. You can write to us at theteam@folklory.com
Until next time,
The Folklory Team